Shop Regular: Lil Luca
About the Job
Italian-American kid from the neighborhood, Lil Luca represents the next generation of the brand’s original pizza lineage. Mike’s Hot Honey started at Paulie Gee’s, and Luca gives the spot a subtle connection back to that Italian-American pizza heritage without making the whole world feel defined by it. He is not a caricature. He is a young neighborhood kid or regular who reflects how traditions get passed forward, remixed, and folded into the present.
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